LI Network
Published on: January 18, 2024 at 12:45 IST
Alphabet’s Google has announced plans to modify its online search results to amplify the visibility of comparison sites, according to a blog post released on Wednesday.
The company detailed its efforts to adhere to the latest EU tech regulations, which have the potential to impact revenues for certain businesses.
In accordance with the European Union’s Digital Markets Act (DMA), which Google must comply with by March 7, the company is mandated to treat competitor services and products on par with its own in search result rankings. Additionally, it is required to grant business users access to the data generated while utilizing Google’s platform.
“We will introduce dedicated units that include a group of links to comparison sites from across the web, and query shortcuts at the top of the search page to help people refine their search, including by focusing results just on comparison sites,” stated Google in its blog post.
For specific categories like hotels, Google plans to test a dedicated space for comparison sites and direct suppliers, showcasing more detailed individual results, including images, star ratings, and more. These modifications will entail the removal of certain features from the search page, such as the Google Flights unit.
Rival comparison sites, having been vocal critics of Google’s search practices, previously filed a complaint resulting in a 2.42-billion-euro ($2.63 billion) EU antitrust fine.
In the upcoming weeks, Google will implement further changes, allowing Android phone owners to easily switch their default search engine or browser. Additionally, users of Google services and products will have the option to transfer their data to a third-party app or service.
European users will encounter an additional consent banner, seeking permission for certain Google services to continue sharing data for targeted ads.
Google cautioned that its proposals, still subject to changes before March 7, may not be well-received by some businesses and users. While expressing support for many aspects of the DMA, Google raised concerns about the potential reduction in choices for individuals and businesses in Europe due to some of the new rules.